New Spring Styles

Now available

Spring Fun for Everyone!

• Get set for spring events with Mahina styles!
• From the beach to the bar, we’ve got something that will fit your style.
• Stop by to see all our latest spring fashions today!

Spring styles vary. Shop in-store for the best selection.

waters, where you can share a beach with sleeping turtles, hike luscious forests, and best of all, where people are kind and happy. Lucky for us, too, that a lot of those kind, happy people happen to be women who love good style.
But there was a problem. Back in 2006, there were only a handful of boutiques that carried the beachy styles that Maui fashionistas loved and they were a bit pricey. So we had an idea: What if we were to open a shop and provide a carefully curated selection of lightweight, perfect-for-Hawaii clothing and accessories at prices that allowed women to look beautiful and still contribute to their investment account and their new-surfboard piggy bank?
The idea caught on with more than just Maui residents, so here we are over a decade later with fifteen stores located throughout the Hawaiian islands.
Enjoy our Beachtown Chic styles that will make you feel amazing, excited and most of all, as radiant as our Hawaiian sun.