Maui Strong

Now available

Maui Strong Aloha Crew

• Shop for Maui and support a meaningful cause!
• Shop our limited-edition crew sweater to help those affected by the Maui fires.
• It’s a classic oversized cotton crew neck, sporting our special edition Maui island aloha graphic.
• All of the proceeds from its sale will go directly to Aloha in Action, which continues its vital work supporting the local community deeply affected by the 2023 Lahaina Fires.
• The one size has an oversized fit, so it even works for guys!
• Share the Aloha!
• Order yours now, or check in-store!

Get your Maui Strong Crewneck while supplies last. Check with the store for more details.

We are so lucky. Mahina was born in Hawaii, a place surrounded by warm ocean waters, where you can share a beach with sleeping turtles, hike luscious forests, and best of all, where people are kind and happy. Lucky for us, too, that a lot of those kind, happy people happen to be women who love good style.
But there was a problem. Back in 2006, there were only a handful of boutiques that carried the beachy styles that Maui fashionistas loved and they were a bit pricey. So we had an idea: What if we were to open a shop and provide a carefully curated selection of lightweight, perfect-for-Hawaii clothing and accessories at prices that allowed women to look beautiful and still contribute to their investment account and their new-surfboard piggy bank?
The idea caught on with more than just Maui residents, so here we are over a decade later with fifteen stores located throughout the Hawaiian islands.
Enjoy our Beachtown Chic styles that will make you feel amazing, excited and most of all, as radiant as our Hawaiian sun.